One in Three Black Americans With Unfavorable Credit Say They Are More Likely to Win the Lottery Than to Leave Money to Family When They Die

AUSTIN, Texas, March 11, 2021 (GLOBE NEWSWIRE) — Self Financial , a leading fintech startup enabling consumers to build credit and savings, today released the results of a third-party survey examining the impact of credit challenges among Black Americans. The survey shares insights into the unique challenges the Black community faces on the road to building credit and savings, the generational implications of money, and the goals the community is building step-by-step for in 2021 and beyond.

Self partnered with independent research experts Wakefield Research to poll 1,000 Black American adults ages 18+ with poor credit. Below are some of the key findings from the survey, and the full report is available HERE .

  • Credit is a very personal topic of conversation. Nearly half (47%) of Black Americans with credit challenges are worried about being judged based on their credit score, and 43% of respondents shared that they would rather discuss their sex lives with friends than their credit scores.
  • Who to trust with money conversations? The top places Black Americans with credit challenges learned about money growing up are their friends or family (68%), followed by their own research or past experience (45%). Though friends or family are the go-to resource, many respondents may be wary of receiving inaccurate information. Only about 2 in 5 (43%) cite friends or family as their most trusted source for information about money. The next most trusted sources are themselves (29%) and financial planners or counselors (28%).
  • Hurdles for creating generational wealth. Many Black Americans with credit challenges recognize that building financial assets is something they need to focus on. However, over a third (35%) say they’re more likely to win the lottery than leave money to their family when they die.
  • Keeping dreams at the forefront, despite challenging times. Good credit is always important, but the impact of the COVID-19 pandemic has heightened the immediacy. Four in five Black Americans with credit challenges (80%) say having good credit is more important now than ever. If they had good credit, an overwhelming majority (86%) want to achieve some goals this year, including buying a house (41%), investing their money (39%) and starting a business (28%).
  • Making a game plan for accomplishing goals. The overwhelming majority of respondents (89%) are willing to take steps in 2021 to improve their credit, including paying their bills on time (56%) and saving more money (55%). A quarter (25%) are willing to limit their credit inquiries to improve their credit score and 20% are willing to apply for a credit-builder loan to improve their credit in 2021.

“Credit is required for everything from renting an apartment, to buying a car or home, or even launching a business,” says Sharita Humphrey, a paid Self spokesperson who is an award-winning Certified Financial Education Instructor and former Self customer. “In the Black community we often don’t realize that we are frequently denied our dream jobs because many employers use credit in their background check practices. Additionally, you can’t get true access to business credit, lines of credit or loans when you’re trying to grow your business because this relies on your personal credit. You can’t skip the steps to building a sustainable business, and credit is critical.”

Humphrey experienced the setbacks of having credit challenges firsthand. As a young mother battling poverty with limited resources and a credit score in the 300s, Humphrey made a commitment to herself and her family to transform her financial situation. Determined to find the tools and knowledge to make it happen, she discovered Self, which she credits as the first step on her path to financial success. Now Humphrey is an award-winning educator, entrepreneur and financial trailblazer, coaching others who are paving the way for financial success in their own families.

“In order to be successful in achieving financial milestones, the first step is building the confidence to shift from your old money mindset and learn how to practice positive behaviors consistently. Creating wealth shouldn’t feel as unlikely as hitting the jackpot. Budgeting, regularly saving and planning for your future are small steps anyone can take today to better position themselves and the next generation for financial success. It’s key to know your numbers,” says Humphrey.

Self provides tools geared toward building positive behaviors and long-term success, such as on-time payment history and responsibly using credit. The Self Credit Builder Account is a bank-issued installment loan that enables consumers to build personal savings while establishing credit history with each payment, with several flexible pricing options. There is no hard credit check to get started and each payment is reported to all three credit bureaus. Over time if they meet the requirements, customers may have the opportunity to unlock the Self Visa® Credit Card as a secondary way to build credit. It is a unique bank-issued secured credit card that doesn’t require a hard credit check and provides existing customers the ability to build their security deposit in installments through the Credit Builder Account rather than a large upfront deposit.

Self is on a mission to promote financial inclusion and make credit and savings accessible for everyone to achieve their dreams, particularly for those new to credit, looking to rebuild, or denied access to traditional financial products.

For more about information about Self Financial, visit .


Methodological notes

The Self Financial Survey was conducted by Wakefield Research among 1,000 Black American adults ages 18+ with poor credit, between January 4th and January 19th, 2021, using an email invitation and an online survey. The data has been weighted to ensure a reliable and accurate representation of Black American adults ages 18+ with poor credit.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

About Self Financial

Self is a leading fintech startup with a mission to help people build credit and savings. For more information, visit .

Allee Bennett, PR ManagerSelf [email protected]